A great advantage of using social media is that everyone can use it. You do not have to have your own computer to have your own Facebook or Twitter account.
Pro Athletes now have found their way onto these social mediums. From the most coveted athletes like Lebron James and Tiger Woods all the way down the line to a less known athlete like a Brian Scalabrine (Chicago Bulls Forward).
You can easily see athletes finding their way onto sites like Facebook and Twitter and the rest of the social networking sites. Athletes now have a voice that was never there before. Twitter is giving athletes the ability to promote their brand.
Social media is drastically changing the way athletes develop their personal brands. Athletes are becoming directly connected to fans through these sites. This gives the sports world an opportunity for personal brand development.
Athletes should keep in mind how big the Internet is. Everything will be seen or read. Gene Grabowski of BulletProof Blog put together a short list of ways that the athlete can manage their online presence and avoid catastrophe.
Gene says “Athletes prove the point that the media can be interested in you regardless of your interest in it. Understanding this and acting accordingly is the first step in protecting their brand.”
The fan now has an instant way to gather sports news unlike every before. Whenever or wherever they are the fan can access information about his or her favorite athlete like never before. Now with the emergence of WIFI in everyone corner of a room these sites can be looked at anytime and all the time.
Forrest Dorset of The Dorsett Sports Marketing blog put together a quick list of reason why “Social Media and Pro Athletes’ Mesh Well”. They said:
- “Social media allows athletes to create, control and broaden their own personal brand and messaging”
- “Athletes can utilize social media channels to build a loyal fan base, leverage their endorsements, promote ad campaigns, communicate directly with fans and promote charitable initiatives.”
- “For those athletes’ that are not of “superstar” status, social media can help build a loyal following that can prove to be extremely valuable in contract negotiations.”
To read the complete list go to Dorsett Sports Marketing Blog.
Columnists have said things like: Bill Simmons on ESPN columnist the use of social media:
“Fast-forward to the Twitter era. Access for reporters and writers has dwindled faster than A-Rod’s pectorals. With newspapers dying and the Internet not yet subject to the same libel scrutiny, journalism is getting nastier and more detached — fewer stories broken, infinitely more snark. That will cause stars to weave even stronger cocoons, and the chasm between us will keep growing.”
“Today’s technology means athletes don’t need a middleman anymore… I see a day when the following sequence will be routine: Player demands trade on blog; team obliges and announces deal on Twitter; player thanks old fans, takes shots at old team and gushes about new team on Facebook. We will not need anyone to report this, just someone to recap it. Preferably with links.”
The this whole take off of social media is here to stay its not fade like this video will explain:
The video shows how social media is not a fad. Social media is changing the way we go about are day. The sites are past the point of being a fad and if you are not online you need to re-think what you are doing. This video was shown to me by my Professor in an Online Media class.
What are you ideas on social media? Do you have questions about social media? Problems with it? Let us here
BIll Simmons, branding, brands, Brian Scalabrine, BulletProff Blog, Dorsett Sports Marketing Blog, Forrest Dorest, Gene Grabowski, Lebron James, middleman, personal brand development, Social Media Class, Social Media Fad, Tiger Woods, Twitter era
With that in mind, it seems as though many journalists have a desire to take away rights from the athletes they cover. Take social media for instance. It is this double tipped sword that can kill an athlete one day and make him a hero the next.
In the last couple of weeks, we have seen the social networking site “Twitter” create problems for some athletes. That has made the so-called analyst question the use of social media:
- Seattle Seahawks Quarterback, Matt Hasselbeck tweeted about New York Jets cornerback, Antonio Cromartie, asking if he was smart enough to understand what CBA (Collective Bargaining Agreement) stood for. When Cromartie heard about the tweet, he tweeted back, “I’ll smash your face.”
- When Jay Cutler, Quarterback of the Chicago Bears, could not return to the NFC Championship game, NFL players not playing and playing, tweeted what they thought of Cutler not returning to the game.
- Nick Barnett, Linebacker for the Superbowl Champions Green Bay Packers, tweeted about being left out of the team photo because he was on the injured reserved list.
Dilemmas such as these are creating feelings that Twitter should be banned in some form from athlete use. It’s not just meaningless people that hold this opinion, for there are some major organizations have banned or halted their employees from using it:
- The NFL (National Football League) allows the use of Twitter and Facebook during the season up till 90-minutes prior to kickoff and not until post-game interviews are over.
- ESPN has banned employees from using Twitter unless it is used for the purpose to serve ESPN.
Placing bans on Twitter is like being in time out as a child. Once you get out of time out, you’re just going to go back and continue playing.
You hear people on television and read about the older journalist who cannot grasp why some people tweet what they tweet. They’re the ones who stir this into such a controversial issue.
It is called “social” media and should be viewed and looked at as such. The media is now always going to look at players’ tweets. This is where they will find stories and breaking news about players.
Organizations need to stop being so hypocritical. If you want to ban Twitter then ban it, but if you go through everyone in the NFL’s Twitter account to find a story then you will recognize the impact Twitter and other social media websites are having.
Twitter and Facebook allow the user to post a different status whenever the user feels necessary. Allowing for mistakes to happen and people to grow.
The athlete of today should take on a little more responsibility in acknowledging what he or she is tweeting about. If they could understand that then more people would see the positive and fun side to Twitter, as it was intended to be.
Although athletes may act like big children and we might have to police them as such, they should still be allowed to live life just like the rest of us.
Everyone in the world who gets to see the light of day has a Twitter or a Facebook page. From a 12-year-old boy to a 96-year-old women keeping touch with her grandchildren everyone is on a social media website.
Having these sports icons on social media is something we need to start embracing. Athletes are human just like the rest of the world. Twitter and Facebook give these athletes a sense of “normalness.”
Of coarse the mission statement from Facebook and Twitter is that “everyone can us it”. That just might be the case in 2011. With the emergence of professional athletes their personal social media sites have given the fan a new ability to connect with them.
This year social media being used by professional athletes has opened Pandora’s box in so many ways. Having athletes “tweet” during games or “tweet” about other player’s. This new medium amplifies the voice of these Multimillion-dollar athletes.
The buzz that has started comes from the older journalist who refuses to adapt to the time they are presently in. Many of these older writes cannot grasp the social impact on the fan that these sites have.
Being able to connect with some of today’s most predominate athlete gives the ordinary fan an unheard of ability to get a glimpse of what these athletes go through and their way of living on a day to day hour to hour basis.
Many of some of the most predominate athletes use Twitter and their Facebook pages to promote charities they are involved in and give away tons of free prizes all the time. The athlete of today uses these social sites to make sure they are loved and liked by fans.
Once you have created the audience, it is all about keeping your fans happy and interested. Which isn’t to hard for many of these million dollar athletes, which they understand and now see giving back to the fan goes along way in maintaining a legacy long after they retire from their sport.
Site PurposeThe professional athlete has found their way onto the web. This site talk's about the advantages of being connected and wired in with are favorite athletes of today and yesterday.
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